Before, and after.

The Artisan Merchants sell hand-crafted European toys and decorations, but the site looked like every other stock Shopify shop — a generic slider, flat collection tiles and no real identity. I rebuilt the homepage and collection pages around a "curator's cabinet" look: deep navy, brass detailing and an editorial layout that makes the products feel collected rather than just listed. The collection pages got working sidebar filters for maker, type and price. Earlier on I also sorted their search-engine setup and product copy, and I look after the site on an ongoing basis.

Flavour Like Fancy is a bright, independent gift shop in Chapel Allerton, Leeds — but online it was running a stock theme that gave none of that personality away. I redesigned the homepage to match how the shop actually feels: a bold hero with a hand-cut product collage, a colourful scrolling banner, a clear "shop by collection" grid, and dedicated sections for their craft workshops and their physical shop. It looks like the brand now instead of a template, and points visitors straight to what they came for.