Pretty Busy Blooms
Florist — homepage + delivery tooling
What was wrong
Flowers are almost always bought for a specific date — a birthday, an anniversary, a funeral — and the site had no clean way to ask for one, with delivery dates arriving in order notes or not at all. The homepage wasn’t doing the shop justice either, and shipping issues at checkout were causing problems with orders.
What changed
I redesigned the homepage to better represent the shop, built a custom delivery date picker into the ordering flow so dates are captured properly at checkout instead of being retyped out of a comment box, and fixed the shipping issues that were causing problems with orders. I also proposed a dedicated weddings page, to catch higher-value enquiries separately from same-day orders.
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