Shopify optimisation · London
Your Shopify store, working properly.
I redesign and optimise Shopify stores - improving how they look, how they're structured, and how well they convert.
What gets fixed
What I fix
Common problems, properly solved.
Small issues compound quickly. I find what's actually holding your store back and fix it from the ground up.
Disorganised site structure
Visitors can't find what they need, so they leave.
SEO that hasn't been set up
Missing basics that stop you appearing in search results.
Pages that are hard to use
Confusing layouts that create friction and lose sales.
Conversion friction points
Small blockers that stop interested visitors from buying.
How it works
Simple, transparent process.
Four steps from first conversation to finished work.
01
Free strategy call
I review your site and tell you exactly what's working and what isn't - no obligation.
02
Clear recommendations
You get a clear breakdown of what I'd fix, why it matters, and what it costs.
03
Implementation
I do the work carefully inside your existing setup, keeping you updated throughout.
04
Summary and next steps
A clear before/after summary with suggestions for what to improve next.
Why it matters
Small problems add up fast.
When a store is hard to understand or navigate, the effects aren't always obvious at first. But they compound.
Fixing the basics properly gives every other improvement (paid ads, new products, email campaigns, deep SEO) a much stronger foundation.
Book your free callVisitors leave more quickly when they can't find what they need
Products are harder to discover, so fewer people buy
SEO improvements don't work as well on a poorly structured site
Small friction points quietly reduce conversions over time
Issues that seem minor individually start to compound
About
Hello! My name is Connor.
I work with Shopify store owners on everything from full redesigns to targeted improvements. This can vary from switching up how a homepage looks, to structured SEO plans and implementations.
Free strategy calls are becoming more structured over time and won't be free indefinitely - now is a good time to book.
Book your free strategy call"I've been reviewing a few Shopify stores recently and it's interesting how often small structural issues hurt conversions far more than traffic. Most problems are surprisingly fixable once you know where to look."
Connor Bawcutt · PromoStrats · London, Dulwich
What clients say
Don't just take my word for it.
"We've had a really positive experience working with Connor over the past few months. From the outset, communication has been clear and consistent, with regular updates and check-ins to make sure everything is aligned. Connor took the time to understand our business and has implemented a wide range of improvements across our website — from homepage layout and navigation changes through to detailed SEO work like product copy, metadata, and image optimisation. We've particularly appreciated the structured approach, with a clear plan, measurable progress, and ongoing refinements based on performance data. He's also been very responsive to feedback and quick to make any requested adjustments, which has made the whole process smooth and collaborative. We'd happily recommend Connor to anyone looking to improve their website and SEO."
Ben Meekings
The Artisan Merchants
Ready to improve your store?
Free, no-pressure strategy call. I'll tell you exactly what's holding your site back.
Book your free strategy call